Author: Ruben Pearson

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In the past, people have often been mistakenly skeptical of outsourcing, sometimes wrongly preferring to keep as many tasks as possible in house. Thankfully, times are changing and it’s really worth considering the many, many positives of outsourcing internet marketing: it could easily send your profits into overdrive while you are left with time to deploy your areas of expertise and work on the elements of the business you enjoy.

First of all, a major reason why you should consider outsourcing internet marketing services is profit! An experienced internet marketing provider will know every trick to make money for your business using the power of the internet. There is incredible potential out there to increase traffic to your website, multiply sales exponentially, and make you a whole load more profit. You may have some skills or ideas in this area yourself, but outsourced internet marketing puts you in the hands of professionals, the people who have harnessed the power of the internet to make colossal profits for other businesses, and they’re willing to help do the same for you. Internet marketing services are also incredibly competitive in terms of cost, since there are people all over the world with the skills to assist your business, so there is almost always a provider within your budget, and some even more amazing people if your budget stretches that bit further. Just look at sites such as , or O Desk to see how many people there are out there to lend a hand.

When considering the pros and cons of internet marketing outsourcing, remember that you are talking about an enormous area of expertise and that there is a great deal to be learned in order to use the internet to its potential. If, instead of outsourcing, you and your team were to take it on, there would be many skills to be learned. Think social media marketing, search engine optimisation, conversion rate optimisation, e-mail marketing, PPC advertising, affiliate marketing, search engine marketing, article marketing, blog marketing… where do you start? Why spend an immense amount of time learning the trade, when there are already experts out there willing to take on your outsourced internet marketing and ready to explode your profits.

Video Help Your Business?

June 14, 2019 | video | No Comments

In this simple guide, we look at advances in online personalized video technology–and the ways video technology can help businesses grow sales and improve customer service.
Customer Engagement – it’s a vital part of any business strategy. The process often revolves two key elements: Reaching buyers at the critical point of decision and then, converting them to customers.

In the past, when business was conducted face-to-face or over the phone, these two elements were much more obvious–and easier to support. Now, since the majority of the world has pivoted to the digital space, finding those engaged sales opportunities has become a much more complex undertaking.
As a result of the digital revolution, businesses are resorting to banners advertising, email marketing and social media marketing to stay in front of their audiences. While these methods can be effective and efficient, they often leave the customer feeling “spoken to” instead of “consulted with” about a particular product, service or account.

With this in mind, the suggestion of using video to engage customers may seem even more one-way in nature, and thus even more of a gamble. However, the nature of online video is changing and evolving. Companies, such as Real Time Content are perfecting state-of-the-art techniques which allow brands to generate personalized videos for their various marketing needs.

This is beginning to make an impact across the digital landscape, as customers are engaged through the use of long form tailored content.
By melding the available digital opportunities and targeting options along with this segmented and real time video capability, businesses no longer have to guess which message will have the most impact across their audiences. Marketing now becomes directed to the individual in an engaging and powerful personalized interaction.

As segmentations are identified and a robust campaign strategy created, each audience is served a personalized experience and, as a result, the engagement becomes much easier to achieve. By implementing personalized video into your business’ marketing plan you can develop innovative ways to support loyalty initiatives to grow and retain customer retention. Imagine being able to recommend customers rewards utilization options based on their individual usage or being able to pitch different opportunities based on your user’s location or lifestyle demographics.